Real Estate Appraisers: Twibes Has Free Social Media Marketing Webinar Reply Up For 72 Hours

http://www.twibes.com/webinar-replay

I received this email from Adam Loving at 6:40pm CST below:

“Hi Appraiser-

I just wanted to give you a heads up and let
you know the Social Media Training Webinar
I did two weeks ago with Lewis Howes and Sean
Malarkey has been posted for you to view.

You can view the replay here for the next 72 hours

==> http://www.twibes.com/webinar-replay

I got so much positive feedback on this webinar
and learned a ton myself. They covered a lot of
topics from – Facebook, Twitter, LinkedIn -
to Blogging & Email Marketing.

Do yourself a favor and block off some time to
watch this training in the next 3 days. Sean &
Lewis really know their stuff and most importantly
they practice what they preach. In my opinion
they over delivered on this webinar. I think you will
agree when you watch it.

Also they did offer a great opportunity at the end
of the webinar to learn more advanced techniques
and there are still 3 spots left for the bonuses.

You can click the link on the replay page to learn
more about that if you are interested.

So go watch the training now before it is taken
down. You will thank me later.

You can view the replay here for the next 72 hours

==> http://www.twibes.com/webinar-replay

All the best!
Adam

Twibes, 1604 E. Harrison St., Seattle, WA 98112, USA”

Related posts:

1. Real Estate Appraisers Tip Of The Day 12/2/2009: Social Media Survey Results From 200 Real Estate Professionals Are In
2. Social Media Marketing For Real Estate Appraisers – Using Twitter & Facebook to Grow Your Business and Maintain Relationships
3. Social Media Basics for Real Estate Appraisers

http://www.appraiservideomarketing.com/ - Free Book With Next Purchase Of Appraiser Video Marketing Training

In the post directly below this post is the Steve Garfield Interview, Author of “Get Seen”. I ordered a copy of Get Seen on Sunday and if the watch the interview, you’ll see that I also won a free copy of the book. So, shortly I’ll have 2 copies of the book arriving in the mail.

For the next purchaser of Appraiser Video Marketing Training, I will mail them my extra copy of “Get Seen”. I only have 1 extra copy due to arrive soon in my mailbox. Click Below.

And, for the second purchaser, I’m giving away a my copy of Gary Vaynerchuk’s, “Crush It” as I recently purchased the Audio Book.

Related posts:

1. Appraiser Video Marketing Officially Launched, Includes 1 Free Video
2. Why Appraiser Video Marketing: Video Replay Of “The Video Guy” Interview On Kodak Zi8
3. Real Estate Professionals: Twibes Has Free Video Social Media Marketing Webinar Reply Up For 72 Hours

http://www.realestateappraisertips.info/ - Real Estate Appraiser Tips: Real Estate Appraiser Tips | What Annoys Me About Facebook Fan Pages!

I receive requests almost daily from FBers to join their Fan Pages. OK! If I’m going to take my time to join your FB Fan Page, then I want to you join mine as well! However, there is no mechanism that I know of on FB to do so. It’s rare when I visit the fan page of which they want me to join that I even know who runs the fan page. So, if I do join, I can’t send them the message, “Hi, I joined your fan page, now please join mine at….” In my opinion, FB needs to fix this problem! And Yes, It’s a problem because it makes people like me not want to join FB Fan Pages unless there is some reciprocity involved.

And, to the 200+ fans of Real Estate Appraiser Tips, I am very grateful to you for your support. If you have an FB Fan Page that I haven’t followed or joined back, please let me know and I will be more than happy do so and interact on your Fan Page. Thank you so much!

Related posts:

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http://www.realestateappraisertips.info/ - Real Estate Appraiser Tips: Any Tips On Appraiser Facebook Marketing? I’ve Unfriended 30+ in 2010 That Invite Me To MLM…

I’m scratching my head over Facebook and a new article out today entitled, “Facebook directs more online users than Google“.

I will admit that sometimes I scratch my head about Business Marketing on Facebook. For me, Facebook is a social site where my friends and I to meet and keep up with each other. I now know so many people’s name from my church now that we’re all on “FB”. I enjoy the site, but don’t spend too much time on it. And, I get really annoyed when my email inbox contains emails from someone I added inviting me to their MLM event or “How-to-make-money-from-home event, etc.. Just in 2010, I’ve probably unfriended at least 30 people that sent me those invitations. There’s a local Real Estate School Owner that added me and I added them and within 36 hours, I had 3 Real Estate School invitations from them. Needless to say that they were unfriended within 36 hours of my adding them.

And, what about the Realtors on FB? It’s said that 76% of Realtors are on FB and I also get annoyed when their “New Listing At….” fills my status page. But, like a local Realtor told me recently, I should be thankful for this appearing on FB because it produces a local appraisal when the home sells. And, I know one local Realtor that can attribute 5 home sales to their 2009 involvement on FB.

So, how does a business, or an appraiser, market on FB without turning people off, the same way these 30+ FBers did me, annoyed me enough to unfriend them?

Your Comments Would Be Appreciated!

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http://www.realestateappraisertips.info/ - Working RE: Using Real Estate Appraiser Blogs to Grow Your Business

This is my recently published article as it appears in the new edition of Working RE Magazine.

“Editor’s Note: Bill Cobb is a wizard at using blogging, social media and other “new stuff” to increase business. Here, he generously shares his expertise.

Using Blogs to Grow Your Business By Bill Cobb

This may seem shocking to you but I don’t own an appraiser “website.” I don’t need one.

I am not an expert in SEO (search engine optimization). My sites are not “PR5”s to “PR8”s (Google page rank) but I have figured out how to grab the attention of Google for those searching for local appraisers. You may ask, “Why appraiser blogging?” And, “Is it worth my time?” These are excellent questions- the same ones I asked. Here are the answers.

In early 2006, my experience with appraiser blogging began out of major frustration. I was spending almost $1,000 a year for a fancy website with all the bells and whistles and around $1,500 a year for online appraiser directories that weren’t producing many appraisal orders.

About that same time, my friend, Wayne Pugh, MAI, owner of SFREP appraiser software, taught me how to set alerts for Google content. So on the particular website with which I was working, I spent time adding content and updating it. Still, not many additional orders were produced nor was there an increase in Google attention. Then I added a blogging feature to the website and began adding local content. But still, no attention from Google.

Fortunately, a relative sent us a link to his new Blogger Blog (Blogger.com), a free blog from Google, with photos from his missionary trip to Russia. So I started my own free appraiser blog that weekend. I took content from my website blog and posted it to my Blogger Blog and within one week I began receiving alerts of my published content called “posts.” Shortly afterward, I began receiving calls from national lenders needing appraisals. When I asked them how they found me, they said they Googled my area and I appeared at the top of the list. Cha-ching! So, I setup a free WordPress Blog as well as blogging on two other free blogs.

Unfortunately, within two months, both blogs were shutdown because they were about the self-promotion of my business- a violation of their Terms of Service (TOS). All of those hours invested into my blog posts just evaporated instantly. Gone.

I learned two lessons early on: Blogs built into websites do not generally index well and free blogs generally do not allow appraisers to promote their services due to violations of TOS.

High Returns

By mid 2006, I learned how to self-host WordPress blogs for my appraisal business ($8/month) while using free WordPress themes. I adopted my own TOS and self-promoted my appraisal business 24/7. Then I learned that WordPress was evolving from just a blog to a very easy-to-use CMS (Content Management System). Today, many are choosing WordPress verses traditional websites because a blog has a built in pinging feature which indexes in Google within minutes or hours of clicking the submit button. Traditional websites don’t have this feature and Google gets around to them only every so often. Everything I do online is built in WordPress- i.e. the appraiser blog setups that I build nationally with online appraisal ordering, online video business cards, video landing pages. No websites!

Why do properly setup “Appraiser Blogs” trump traditional websites?

When I take the market data from a recently completed appraisal report and publish it as a blog post, a chain of events takes place. Note that I set these features up in advance. First, the pinging feature alerts 25+ top directories, including Google and Yahoo, which indexes my content. Second, my blog post is automatically sent out as a tweet on Twitter which is a very powerful Google indexing free service. Third, my post becomes an online podcast into iTunes, which is indexed by Google. Fourth, with a few clicks, my post is bookmarked onto my Facebook plus 20 other social media pages, all indexed by Google. Fifth, my post automatically get posted to “My Page” on Appraiser’s Water Cooler (Appraiserswatercooler.com) and any other directory I feed the content to. Doing all of this might take five to 10 minutes after the proper setup.

Because my posts are syndicated as podcasts, the reader can listen to the post or article being read to them with click of a button.

Becoming a Trust Agent

Another appraiser experiencing success with WordPress is Ryan Lundquist in Sacramento, California (Lundquist Appraisal Blog and Twitter@SacAppraiser). Ryan has come a long way in a short period of time generating 8,391 visitors in 2009 based on his “hit counter.” His is a testimony to how easy WordPress is to use. Ryan has incorporated both local photos and short videos to make his posts very interesting. The philosophy that Ryan and I share is that our sites are where locals find out what’s really taking place in their uncertain housing market. Where else are locals going to get trustworthy news about their housing market? This is an appraiser’s opportunity to shine and become a “trust agent” within their local community. Has this effort paid off for Ryan? Yes, in the form of multiple tax appeal appraisal assignments (non-HVCC compliant appraising).

What Is Appraiser Blogging?

Appraiser blogging is simply taking information or 1004MC research data from your local market and quickly publishing it to your blog and adding a photo, aerial image or charting to make it appealing to your local and national readers. An appraiser can also take a published article from their local news or business report, tell their public about this news article and offer their expert commentary on what’s been reported. An appraiser can also engage their readers with polls about their market. Appraiser Blogging has replaced my traditional appraiser websites.

Why Do Appraiser Blogs Get Google’s Attention for Online Searches?

Google loves to index blogs with fresh content, images and video. WordPress Blogs have superior built-in pinging features that automatically syndicate your post to the search engines. In other words, when an appraiser in Birmingham, Alabama adds a blog post with the title, “Birmingham Alabama Real Estate Appraisers Offer Pre-Listing Appraisals,” that appraiser will be indexed in Google for national online search for those keywords. When a local homeowner wants to sell a For Sale by Owner (FSBO) and needs an appraiser to price their home, they Google similar keywords and that appraiser is found and gets the assignment. This works similarly for FHA work. Properly tagged images also help you get found– just do a Google image search for “Baton Rouge Real Estate Appraisers” and see what I’m talking about. Adding your own YouTube appraiser channel helps one dominate their markets for local real estate video search. Then, adding video content to your blogs further engages your visitors. Offering an email update allows your readers to receive emails when you post updates to your blog.

Measuring Time ad Effort

I take my 1004MC research data, a photo of the subdivision entrance sign and a trends graph and report that information on my blog. Since I’m already doing the work for my appraisal research, I’m not adding much time. Using free software, it might take me five extra minutes to format the post and click submit. At a minimum, two blog post per week are optimal, which adds about 10 minutes a week. And, when one begins to see how effective this is for Google Searches, it won’t take long to realize the reward for your time.

Michael Gerber, in his now famous “E-Myth” philosophy, spoke of working harder on your business rather than in your business. Gerber reminded us that “technicians,” like appraisers, especially have this challenge because we are so busy “doing it, doing it, doing it” or getting out appraisals. Consequently, we often fail to work on our businesses. For me, appraiser blogging has been my opportunity to work on my business and reap the rewards of being found online.

Giving Credit Where Credit Is Due

I didn’t start this appraiser blogging trend and I acknowledge that appraiser Brian Davis, with Appraisal Scoop, was very inspirational and helpful in my start. Brian was the first to publish my “Appraiser Liability – Dodging The Bullet!” content nationally and took the time to professionally format the article in Typepad. Other inspirational appraiser bloggers are: OREP/Working RE Magazine’s Appraiser Talkback Blog, Jonathan Miller’s Matrix Blog and Frank Gregoire’s Appraiser Active Blog. And, to Danny Wiley in Tennesse, for introducing me to “Snagit” screen capture, which has changed the professional side of my life.

It’s 2009, quickly moving into 2010. Blogs, video, and the “Big 3” in social media (Facebook , YouTube and Twitter) are making it very easy to be indexed by Google. With 76 percent of real estate agents on Facebook, as per the National Association of Realtors, it’s time for appraisers to catch up! Appraisers who are taking control of their online marketing are seeing the fruits of their marketing labor and are saving time and money by spending more effort on their businesses instead of in them.

About the author

Bill Cobb is a full-time residential appraiser in Louisiana. You can find him on Twitter@appraisertips. Bill builds “appraiser video blogs” with online ordering capability, teaches appraisers how to “blog to be found” on local online searches, how to use the new social media and video marketing to increase business.Visit: http://www.appraisersblogsample.info/ “

http://www.appraiservideomarketing.com/

VIDEOS:

10 Ways To Increase Visitors To Real Estate Appraisal Websites, Part 1

10 Ways To Increase Visitors To Real Estate Appraisal Websites, Part 2

Related posts:

1. Five Habits to Increase Visitors to Your Real Estate Appraisal Website!
2. Working RE Blog: HVCC Survey Results, Growing Business with Blogs, 8 Most Common Appraising Mistakes
3. The Top Eight Real Estate Appraisal Blogs

http://www.appraisersblogsample.info/ – 10 Ways To Increase Visitors To Your Real Estate Appraisal Website or Appraiser Blog, PART 2

In this video, Home Appraiser and Appraisal Blog Builder, Bill Cobb, discusses how to attract more visitors to your real estate appraisal or appraiser websites and blog.   Matching Articles are being published as this is being posted, due out shortly!

Related posts:

1. 10 Ways To Increase Visitors To Your Real Estate Appraisal Website, PART 1
2. Five Habits to Increase Visitors to Your Real Estate Appraisal Website!
3. Home Appraisers: Free Real Estate Trends Videos To Attract Visitors To Your Website or Blog

http://www.realestateappraisertips.com/ - Real Estate Appraiser Tips: The Most Appropriate End Of Decade Message! No, I didn’t think this up! No person can say it any better than thinker and marketer extraordinaire, Seth Godin! Seth’s “Meatball Sundae: Is Your Marketing Out Of Sync” changed my own marketing forever.

And, I quote below from his daily email on 12/29/2009:

“Seven years gone
A friend worried out loud to me the other day, “I spent the last seven months doing this [job] and I have nothing to show for it. If I had known I would have spent seven months and gotten nothing, you can bet I would have done something a lot more fun.”

Ten years ago I wrote this post about the decade that ends today.

The oughts (the “uh-ohs”?) were a tough decade on a macro level. Front page news events will give the textbooks plenty to write about in the years to come.

But on a micro level, on a personal level, this was a decade filled with opportunity. The internet transformed our lives forever. Opportunities were created (and many were taken advantage of). And, like every decade, just about everyone missed it. Just about everyone hunkered down and did their job or did what they were told or did what they thought they were supposed to, and just about everyone got very little as a result.

Maybe ten years is too long a period of time to plan for. So how about seven?

Seven years from now, what will you have to show for what you’re doing right now?

If your answer is, “not much,” perhaps you should consider a new plan, one that might generate a different answer, or, at the very least, be a more fun way to waste seven years.”

Subscribe to Seth’s daily emails here!

NOTE: These are very good questions for Real Estate Appraisers To Ponder At The End Of 2009!

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http://www.realestateappraisertips.info/ - Real Estate Appraisers Tip Of The Day 12/02/2009: Social Media Survey Results From 200 Real Estate Professionals Are In: Does They Apply To Real Estate Appraisers?

eRealEstate.com is reporting on a survey of 200 Realtors and their experiences using Social Media. Some struggle and there are some success stories. Their article is here!

Here’s a snippet:

“Fears and Frustrations

•1. “Overwhelmed” – many real estate professionals are overwhelmed by all the new technology, new social media forums and the shift in online consumer trends. There’s just too much information, too much to learn and it all changes so quickly.

•2. “Don’t know where to start” – this is a huge obstacle and it’s a brick wall for so many professionals.

•3. “Don’t know what to do” – most people are on Active Rain and Facebook but a common concern was they didn’t know what to do. What should I blog about? Should I get an outside blog? How do I find potential buyers and sellers in my area? How often should I send messages to friends?

•4. “Don’t have a step by step game plan or system” – this was the number one request from the survey. Many professionals had started playing around with social media but just didn’t have any direction or purpose to their efforts. They’re looking for information and guidance – preferably a step-by-step playbook.

Success Stories and Things that Work

•1. “Blogging” – Blogging is the primary social media forum used by most real estate professionals. Most people have a blog (usually on Active Rain) and many have numerous blogs. They use their blog to share information with their clients and to stay “front of mind” for the day the client enters or re-enters the real estate market.

•2. “Active Rain’ – just about everyone loves Active Rain and lists education, information and referrals as the main benefits. In terms of usage I would rank Active Rain ahead of Facebook followed by Linked In.

•3. “Facebook” – most professionals who said they had closed business through social marketing credited Facebook as the source of the client. The successful agents talked about setting up groups or business pages on Facebook. No-one had anything negative to say about Facebook and viewed it as an essential network to join.”

Read the entire article here

Related posts:

1. Social Media Basics for Real Estate Appraisers
2. Social Media Marketing For Real Estate Appraisers – Using Twitter & Facebook to Grow Your Business and Maintain Relationships
3. Real Estate Professionals: Twibes Has Free Video Social Media Marketing Webinar Reply Up For 72 Hours

http://www.realestateappraisertips.info/ - Real Estate Appraisers Video Tip Of The Day 11/23/09: Social Media Marketing in 3 minutes AND WHY YOU SHOULD CARE!

I found this video this evening on the eRealEstate site and it’s important because it lays out the reasons WHY YOUR REAL ESTATE APPRIASER MARKETING MUST CHANGE! The Video says that there are over “200,000,000″ that’s 200 HUNDRED MILLION Searches A Day On Google. It’s Important To Realize That Your Regular Appraiser Website Is Not Helping You To Get Found Online In Google. This is why I developed Appraiser Video Sites On Steroids That Get Google’s Attention! I’ve been using these sites for 3 years now and know from experience that they work far better than a traditional appraiser website.

Related posts:

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http://www.realestateappraisertips.info/ -  There are 4 Easy Ways To Keep Updated On Real Estate Appraiser Tips Updates Below.

What Is Real Estate Appraiser Tips?   Real Estate Appraiser Tips | Home Appraiser Tips! is an information blog covering real estate appraiser related news and tips on these topics stated below.   This site is operated by Bill Cobb, CREA, a full time residential real estate appraiser in the Greater Baton Rouge Market.  Bill can be reached at 225.953.0638 @ appraisertips@gmail.com

Some Topics Covered Include: Appraiser Tips On:

• AAA Videos (16)
• Aerial Home Measuring (1)
• ANSI Standards Tips (3)
• Apex Sketching Software Tips (2)
• Appraisal Conferences (7)
• Appraisal Management Companies (5)
• Appraisal Survival Skills (14)
• Appraiser AMC Tips (4)
• Appraiser Blogging Strategies (3)
• Appraiser Photography Tips (1)
• Appraiser Social Media Marketing (22)
• Appraiser Video Marketing Tips (4)
• Appraisers Collecting COD (1)
• Appraisers On Twitter (13)
• Appraisers Talk Back Survey (2)
• Appraisers Tip Of The Day (7)
• Chinese Drywall (1)
• Enhancing Appraisal Reports (2)
• FHA Appraiser Tips (12)
• FNMA 1004MC Addendum (9)
• Home Appraiser Tips (8)
• HVCC ISSUES & COMMENTS (16)
• iPhone Tips (1)
• Jing Video Capture Tutorials (1)
• Low Appraisals (6)
• News Appraisers Need To Know (45)
• Real Estate Appraiser Marketing (9)
• Real Estate Appraisers Tips (39)
• SnagIt Tutorials (3)

#1.) Via Email Updates In Your Inbox

#2.) Via RSS

#3.) On Twitter

Connect Here: @appraisertips

#4.) On Facebook, Become A Fan Of Real Estate Appraiser Tips

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Related posts:

1. Real Estate Appraiser Tips: Thinking Outside The Box On Property Tax Appeal Marketing
2. Bill Cobb Real Estate Appraiser on Twitter http://twitter.com/appraisertips
3. 10 Ways To Increase Real Estate Appraisal Website Visitors, PART 2